Today I sat with the super creative, Jeff Yokoyama. We discussed his many successful brands and traced their roots dating back to his first global success, Maui and Sons. We talked about sustainability, honesty in the approach to design and his search for 'Warm Water'.
Yoki Shop...Newport Beach
Yoki says "Use the whole the Fish". Mottainai is a Japanese word for "Wasteful". Here he is repurposing a pair of Levi's destined for a landfill.
On the Brevity Code podcast we’ll explore a wide range of topics from the very people that give form and color to our world....
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We trace Christian's roots from his early dorm room success launching and selling a magazine business, to his media publishing career and how he...