Today I sat with the super creative, Jeff Yokoyama. We discussed his many successful brands and traced their roots dating back to his first global success, Maui and Sons. We talked about sustainability, honesty in the approach to design and his search for 'Warm Water'.
Yoki Shop...Newport Beach
Yoki says "Use the whole the Fish". Mottainai is a Japanese word for "Wasteful". Here he is repurposing a pair of Levi's destined for a landfill.
For more on The C Life check out @clifepodcast
TO DONATE:https://skip1.org/
In this episode of the Brevity Code, Ryan sits down with Lejon Boudreaux, a U.S. pararescueman and combat rescue officer. Lejon shares his inspirational...
